Clear packaging, branded freezers, truth in labelling and WA Seafood, is very obvious that this is the way consumers want to buy seafood in supermarkets.
The rapid growth Central Seafoods has shown in 3 years is phenomenal with many stores talking positively and using the concept as a point of difference. We encourage stores to contact Central Seafoods to see what they could do for their store.
Keep it going, the strategy clearly works.